Fast-moving consumer goods(FMCG)

Fast-moving consumer goods ( FMCG) or consumer packaged goods ( CPG ) are products that are sold quickly and at relatively low cost . Examples include non-durable goods such as soft drinks , toiletries , over-the-counter drugs, processed foods and many other consumables . In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years.

FMCG have a short shelf life , either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as alcohol, toiletries, pre-packaged foods, soft drinks, chocolate, candies, and cleaning products, have high turnover rates. The sales are sometimes influenced by some holidays and season.

Though the profit margin made on FMCG products is relatively small (more so for retailers than the producers/suppliers), they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is a classic case of low margin and high volume business.

Characteristics :

The following are the main characteristics of FMCGs

From the consumers' perspective

Frequent purchase
Low involvement (little or no effort to choose the item)
Low price
Short shelf life
Must use for daily consumption

From the marketers' angle

High volumes
Low contribution margins
Extensive distribution networks
High stock turnover

Fast-moving consumer electronics :

Fast-moving consumer electronics are typically low-priced generic or easily substitutable consumer electronics , including mobile phones , MP3 players , game players , earphones, headphones, OTG cables , and digital disposable cameras .

List of Indian FMCG companies :

Fast-moving consumer goods (FMCG) companies, including subsidiaries of multinational FMCG firms that are listed in India.

1) GlaxoSmithKline Consumer Healthcare

2) ITC FMCG

3) Pidilite Industries

4) Amul

5) Godrej Consumer Products Limited

6) Dabur India Ltd.

7) Emami

8) Zydus Wellness

9) Britannia

10) Wipro Consumer Care & Lighting Ltd.

11) Marico

12) Future Consumer Enterprises Ltd.

13) CavinKare

14) Parle Agro

15) Jyothy Laboratories

16) Haldiram's

17) Nirma

18) Himalaya Healthcare Ltd.

19) Bikanervala

20) Manpasand Beverages Limited